SEORCE FOR MEDIA AND PUBLISHING
AI reads your journalism. See when it credits you.
AI answers summarise the news and the explainers your newsroom produced. Some cite you, many don't. SEORCE shows which of your articles AI engines cite, which they only consult, and how much traffic those answers send back.
The audience is reading somewhere else.
Your scoop, someone else's citation
- The AI answer repeats your reporting and links to an aggregator.
Search referrals are falling
- Readers get the summary and never click.
Evergreen pieces quietly decay
- Your best explainers lose rankings nobody is watching.
What readers ask AI instead of searching.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “What happened with [story]?”
- “Latest on [topic]”
- “What does [policy] mean for me?”
- “How does [topic] work?”
- “Best analysis of [event]”
- “Is [claim] true?”
- “How to [task] in [year]”
- “Guide to [topic]”
A week for a publishing team.
From what AI cites to what readers click.
Built for newsrooms and content teams.
See which articles AI credits.
SEORCE shows the exact article behind each answer, and whether it was cited or only consulted.
- Article-level URLsMore than your domain.
- Cited or consultedRead but uncredited pieces show up too.
- Competitor sourcesWho gets credited instead.
Count the readers AI sends back.
Free Web Analytics shows every AI tool that sends a visit as its own source, with the articles they land on.
- Every AI sourceChatGPT, Perplexity, Gemini, Copilot and more.
- Landing articlesWhich pieces AI readers arrive on.
- CookielessNo cookie banner needed for our script.
Keep evergreen pages earning.
Search Console history that keeps growing shows which explainers are slipping, so you refresh them before they fade.
- History beyond 16 monthsYear-on-year that keeps working.
- Queries and pagesSee what each article ranks for.
- Notes on the chartMark the refresh, then compare.
Know which stories AI credits to you.
For every tracked question, SEORCE lists the exact articles the AI used. Consulted but not cited is where your next win usually is.
| Article | ChatGPT | Google AI Overview | Perplexity |
|---|---|---|---|
| Interest rates explainer | ✓ | ✓ | ✓ |
| Housing market analysis | – | ✓ | – |
| Energy bills guide | ✓ | – | ✓ |
| Pension changes explained | – | – | ✓ |
Priced per project. Never per seat.
Run each title or brand as a project. Add editors and writers without paying for logins.
Related solutions.
Decide which AI crawlers read your articles.
Publishers often block AI bots without meaning to block the search ones. The generator writes separate rules for training bots and search bots, and your server logs show which of them visit.
How does SEORCE help publishers?
SEORCE shows publishers which of their articles AI engines cite and which they only consult, across 7 AI engines plus Google AI Overview, AI Mode and Search. Free Web Analytics counts the visits AI tools send back, article by article, and Search Console history that grows beyond 16 months shows which evergreen pieces are slipping.
At a glance
- Built for
- Publishers, media companies and content brands
- Typical journey
- Question → AI summary → source click (sometimes) → article
- Questions to track
- News, Explainers, Opinion, Evergreen
- Signals to watch
- Article citations, consulted-not-cited pieces, AI referrals, evergreen decay
- Main conversion
- Article visits and subscriptions
- SEORCE modules
- AI Beacon, Web Analytics, Keyword Explorer
What good looks like
- Key explainers are cited in AI answers
- Consulted-but-uncredited articles are spotted
- AI referral traffic is measured article by article
- Evergreen pieces are refreshed before they fade
- Original reporting is clearly attributed on the page
- Search Console history covers more than 16 months
Key facts
- Article-level citation tracking, cited or consulted
- AI tools appear as their own traffic sources in free Web Analytics
- Search Console history grows beyond 16 months
- Cookieless analytics
- Per-project pricing for each title or brand
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from publishers.
Publishers can manage some AI crawler access through robots.txt and agreements, but policies vary by company. Many choose to stay visible and track how they're cited.
An AI engine may read a page while forming an answer without linking to it. Those pages are close to being credited, which makes them a useful place to focus.
Yes. For every tracked question, it lists the exact articles used and whether each was cited or only consulted.
Yes. Web Analytics shows every AI tool that sends a visit as its own source, free on every plan.
No. It shows how your content is used and credited. Blocking AI crawlers is a decision for your own site settings.
Yes. Search Console history and notes on the chart show which pieces are slipping and whether a refresh worked.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
See where your journalism turns up in AI.
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