SEORCE FOR B2B, SAAS AND TECH
B2B buyers shortlist in AI now. Make sure you're on it.
B2B buyers ask ChatGPT for the best tools in your category long before they book a demo. SEORCE shows whether you make the shortlist, which Reddit threads and reviews shaped it, and helps you publish the comparison pages that answer what buyers research. For startups and scale-ups too.
The shortlist forms before you hear about it.
A rival owns 'best tools for X'
- Every AI answer names the same three competitors. You're the fourth.
A two-year-old Reddit thread decides it
- The citation is a forum post nobody on your team has read.
Organic traffic is up, demos aren't
- Nobody can tell which pages bring buyers.
What B2B buyers ask before a demo.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “Best [category] software for [company type]”
- “Top [category] tools this year”
- “Alternatives to [rival]”
- “[Rival] vs [your product]”
- “How do [teams] handle [problem]?”
- “Software for [specific workflow]”
- “How much does [category] software cost?”
- “Is there a free [category] tool?”
- “Is [product] secure?”
- “[Product] reviews”
How B2B teams use the week.
From the prompt a buyer types to the demo they book.
Count demo requests
Goals for demo and trial clicks, split by source, AI included.
Web AnalyticsBuilt for long, research-heavy buying.
See the exact source behind every shortlist.
SEORCE shows the page as well as the domain: the Reddit thread, YouTube video or review page the AI used, and whether it was cited or only consulted.
- Exact URLsThe thread itself, down to the link.
- Cited or consultedKnow what made it into the answer.
- Your to-do listThe sources to earn next.
Find the searches buyers make before they buy.
Keyword Explorer classifies intent with our own model, so you can focus on the commercial research that leads to pipeline.
- Commercial intentComparisons, alternatives and 'best for' searches.
- Topical mapsYour whole category, grouped.
- SERP analysisAI Overview and who ranks.
Count the visits that turn into demos.
Free Web Analytics tracks demo and trial clicks as goals, split by channel, so you can see whether AI traffic converts.
- Goals as custom eventsDemo requests, trial sign-ups, pricing clicks.
- AI as a channelCompare AI visitors with organic ones.
- UTM campaignsWebinars and newsletters beside organic.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Start free trial | Button click | 642 | 3.5% |
| Download template | Button click | 1,318 | 7.2% |
| Book a demo | Page visit | 118 | 0.6% |
Find out who's on the shortlist, and why.
Here's the kind of answer a buyer gets when they ask about your category. SEORCE shows which brands are named, and the exact sources the AI leaned on.
Priced per project. Never per seat.
Bring marketing, product marketing and content into one workspace without paying for logins.
See the platform, or other teams.
Check the page a buyer's question should reach.
If AI can't read your comparison or pricing page, it can't put you on the shortlist. The extension shows what is in the raw HTML, and the content checker scores how citable the text is.
How does SEORCE help B2B and SaaS companies?
SEORCE shows B2B, SaaS and technology companies whether AI engines put them on the shortlist for their category, across 7 AI engines plus Google AI Overview, AI Mode and Search. Citation tracking reveals the exact sources behind each answer. Keyword Explorer finds commercial-intent topics, Content Studio publishes comparison and versus pages in your voice, and free Web Analytics counts demo and trial requests by source.
At a glance
- Built for
- B2B, SaaS and technology companies
- Typical journey
- Research → AI shortlist → comparison → demo → trial
- Questions to track
- Shortlist, Alternatives, Use case, Cost, Trust
- Signals to watch
- Shortlist mentions, citations to review sites and threads, commercial intent, demos
- Main conversion
- Demo requests and trial sign-ups
- SEORCE modules
- AI Beacon, Keyword Explorer, Content Studio, Web Analytics
What good looks like
- The product is named on the shortlist prompts for its category
- The sources AI cites include fair, current information
- Comparison and alternatives pages exist and are accurate
- Commercial-intent topics are covered before informational ones
- Demo and trial goals are tracked by source
- AI visitors are compared with organic visitors
Key facts
- Citation tracking shows the exact source URL, cited or consulted
- Intent is classified by SEORCE's own model
- Content Studio includes Comparison Roundup and Versus templates
- Goals track demo and trial clicks as custom events
- Web Analytics is free on every plan
- Suitable for startups and scale-ups as well as established companies
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from B2B and SaaS teams.
AI engines value first-hand opinions and comparisons, and forums and review platforms are full of them. That's why monitoring the exact threads and reviews matters as much as your own pages.
Many do, and buyers search for them. They work best when they're fair and accurate, because misleading comparisons damage trust and can be challenged.
Yes. Citation tracking shows the exact sources the AI used for each answer, such as a specific Reddit thread or review page.
Yes. Start on the free forever plan and add projects as you grow.
Yes. Goals are custom events, so demo and trial clicks can be tracked and split by source.
Comparison Roundup and Versus are built for the research searches B2B buyers make.
No. Web Analytics counts goals on your site. Pipeline tracking stays in your CRM.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
Get on the shortlist buyers read.
Book a demo and see where you stand in AI answers for your category.
Not ready for an account? Use the free browser extension or any of the free tools.