Every keyword worth winning, and why it's worth it.
Type one keyword and Keyword Explorer maps the whole topic around it. Every term comes with its search volume, what the searcher wants, the entities it involves and how hard it is to rank. Then you see the live results page, AI Overview included, before anyone spends a day writing.
Long lists, no direction.
A typical keyword tool hands you a few thousand rows sorted by volume, with nothing to say which terms belong together or what people are trying to do. So someone spends a week in a spreadsheet, and the plan still misses half the topic.
A typical stack
- –A flat list, sorted by volume
- –Intent guessed from the words in the keyword
- –No sense of what a topic is about
- –Market data kept apart from what you already rank for
Keyword Explorer
- ✓A full topical map, built from one seed keyword
- ✓Intent classified by our own model
- ✓The entities behind every topic, mapped out
- ✓Your Search Console queries in the same view
Under the number, the reason.
A big number looks like a good bet until you find the results page full of AI answers and shopping ads. Or the searchers want a template, and you were planning a guide.
Keyword Explorer puts four layers under every keyword, drawn from 87M+ unique keywords that grow every day: demand, meaning, difficulty and the live results page. You can check each one before a keyword makes the plan.
See each layer →Research that goes past volume.
One seed keyword, the whole topic mapped.
Switch to AI Research, enter a keyword, and Keyword Explorer builds the topic out for you. You get every sub-topic, grouped and numbered, with the keywords that belong to each.
- Numbered topic groupsSub-topics set out as 1.0, 2.0, 3.0 and so on, so the map reads like a content plan.
- Difficulty and volume at a glanceTwo signal dots on every topic show where the easy wins and the big prizes sit.
- Strategic value for each topicA plain-language read on why a group matters, beside its volume and keyword count.
See how many search, and when they do.
Volumes come from Google's own data, including Keyword Planner. So the number you plan around is the number Google reports.
- Monthly search volumeFor every keyword and every topic group, in the country you pick.
- A 12-month trendSpot the seasonal peak before you schedule the article, not after it has passed.
- CPC and bid rangeWhat advertisers pay for the click, which tells you what the traffic is worth.
- Parent keywordThe broader term a keyword rolls up to, so you target the page and not the variant.
Know what the searcher wants to do.
Two keywords can share every word and still want different pages. Keyword Explorer classifies each one with a model we built and trained for SEO.
- Four intent typesInformational, commercial, transactional and navigational, counted across the whole map.
- Filter the map by intentClick commercial and the map shows only the topics where people are comparing options.
- Intent beside every keywordSo the page type is decided before the brief, not argued about after the draft.
See what a topic is about.
Search engines and AI answers understand topics through the things in them: products, concepts, processes, places. Entity mapping shows you those things for every part of your map.
- Entities for each topicThe concepts and things a topic involves, set out around it so you can see the whole shape.
- Grouped by meaningKeywords that talk about the same thing sit together, even when they share no words.
- A fuller brief for writersWriters see what a page needs to cover, beyond the keywords it needs to mention.
Know how hard it is before you start.
Every keyword gets a difficulty score out of 100. Put it next to volume and you can tell a quick win from a six-month project.
- Difficulty out of 100Shown as a score and a bar, so a long list is easy to scan.
- Competition indexA separate read on how contested the keyword is among advertisers.
- A "why it matters" lineEach keyword carries a short note on the opportunity, in plain words.
- Colour-coded on the mapGreen, amber and red dots show where the easier topics are before you open them.
See the page you'd be competing on.
Before you commit to a keyword, look at what Google shows for it. That now includes the AI Overview, which can take the top of the page before any link does.
- AI Overview and organic results togetherSee whether an AI answer appears, and what ranks underneath it.
- Shopping and other SERP features flaggedShopping results, People Also Ask and more, marked for each keyword.
- Who ranks, and with what kind of pageThe top ranking domains and their content types, so you know what you'd be up against.
Hear the questions people ask.
The best sections of an article are often answers to questions nobody on your team thought to ask. Keyword Explorer collects them for you.
- A Questions tab for every topicThe questions searchers ask around each group on your map.
- People Also AskWhat Google itself suggests people want to know next.
- Related keywords and related searchesMore ways people phrase the same need, with volume and difficulty beside each.
Start from what you already rank for.
Connect Google Search Console and your own queries sit beside the market data. The fastest wins are often keywords Google already links to you.
- Your queries, in the same viewClicks, impressions and average position next to market volume and difficulty.
- Topics you already have a foothold inSee which parts of the map your site already shows up for, and which it doesn't.
- No extra setupIt uses the Search Console connection your SEORCE project already has.
| Query | Clicks | Pos. | Vol. |
|---|---|---|---|
| agency invoicing software | 142 | 6.2 | 1,600 |
| retainer invoice template | 38 | 11.4 | 720 |
| invoice in multiple currencies | 21 | 8.9 | 480 |
| agency billing software | 9 | 14.7 | 880 |
Open a keyword, see what to do next.
Click any keyword in the table and it opens in place. You get its numbers and trend, who ranks for it and what to do about it. Send it straight to Content Studio, add it to your content plan, or start tracking it in AI Beacon.
The top results are comparisons. A comparison roundup with pricing and agency-specific features has the best chance here.
Seed to plan in four steps.
Start broad with a topic or narrow with one keyword. Either way you end with keywords you can defend, and a place to send them.
Enter a keyword and a country
Choose AI Research for a full topical map, or Basic to look at one keyword in depth.
Topical maps →Read the shape of the topic
Numbered topic groups, the intent split, and the entities each group involves.
Search intent →Entity mapping →Test each keyword before you commit
Volume and trend, difficulty out of 100, and the live results page with its AI Overview.
Difficulty →SERP analysis →Send it where the work happens
Create an article in Content Studio, add it to your plan, track it in AI Beacon, or export.
Content Studio →One topic, or one keyword.
One screen, two modes. Switch between them in the search bar whenever the question changes.
AI Research
For planning a whole topic. Enter a seed keyword and get the full topical map: numbered groups, the intent split, and volume and difficulty for every topic, plus an opportunities table across the map.
See topical maps →Basic
For one keyword in depth. Monthly volume, competition index, parent keyword and intent, bid range and a 12-month trend. Related keywords, related searches, People Also Ask and a preview of the results page sit alongside.
See keyword ideas →Every job, its own page.
Planning a topic, sizing demand, choosing the page type or checking the competition. Each part has its own page with the detail.
Topical maps
One seed keyword in, the whole topic grouped and numbered out.
Map a topic →Search volume and trends
Monthly volume from Google's own data, with the seasonal curve.
Check the demand →Search intent
Four intent types, classified by our own model.
Read the intent →Entity mapping
The concepts and things each topic involves, laid out around it.
Map the entities →Keyword difficulty
A score out of 100, so quick wins stand out from long projects.
Check the difficulty →SERP analysis
AI Overview, organic results and SERP features for every keyword.
See the results page →Question keywords
The questions people ask, plus People Also Ask from Google.
Find the questions →Keyword ideas
Related keywords and related searches, with the numbers beside each.
Get keyword ideas →Search Console keywords
Your own queries, clicks and positions beside the market data.
Use your GSC data →Researched here, won across SEORCE.
Every module reads the same project data. Keyword Explorer finds the demand, Content Studio writes the page, Technical Suite and AutoFix fix the site, and Rank Tracker, AI Beacon and Web Analytics show what changed once it is live. Ask SEORCE, the AI agent, answers questions across all of it.
What is SEORCE Keyword Explorer?
Keyword Explorer is SEORCE's keyword research tool. Enter one seed keyword and it builds a full topical map, with numbered topic groups and the keywords in each. Every keyword shows its search volume from Google's own data, its intent from SEORCE's classification model, the entities it involves and a difficulty score out of 100. SERP analysis shows the AI Overview, organic results and features such as Shopping. Your Search Console queries sit in the same view.
Key facts
- Draws on 87M+ unique keywords, growing every day
- Two modes on one screen: AI Research builds a full topical map, Basic analyses a single keyword
- Search volumes come from Google's own data, including Keyword Planner
- Search intent is classified by SEORCE's own model into informational, commercial, transactional and navigational
- Entity mapping shows the concepts and things each topic involves
- Keyword difficulty is scored out of 100, with a separate competition index
- SERP analysis covers AI Overviews, organic results, Shopping and other SERP features, plus the top ranking domains and their content types
- Each keyword shows a 12-month trend, CPC and bid range
- Questions, People Also Ask, related keywords and related searches for every topic
- Google Search Console data appears in Keyword Explorer when your project is connected
- Keywords can be sent to Content Studio, added to a content plan or tracked in AI Beacon. Keyword Explorer shows a snapshot and does not track positions over time
Last reviewed 15 October 2026 by the SEORCE team.
Keyword research, answered.
Keyword Explorer is SEORCE's keyword research tool. Enter one seed keyword and it builds a full topical map, then shows search volume, intent, entities and difficulty for every keyword, with the live results page, AI Overview included.
Google. Volumes come from Google's own data, including Keyword Planner, for the country you choose. The same source gives you CPC, bid range and the 12-month trend.
87M+ unique keywords, and the database grows every day. Volumes for each come from Google's own data, including Keyword Planner, for the country you choose.
A plan of everything a topic covers. Switch to AI Research, enter a seed keyword, and Keyword Explorer sets out the sub-topics as numbered groups, with the keywords, volume, difficulty and strategic value for each.
By SEORCE's own classification model. Each keyword is marked informational, commercial, transactional or navigational, and you can filter the whole topical map by intent.
It shows the concepts and things a topic involves, such as products, processes and terms. Search engines and AI answers understand topics through entities, so it helps you plan pages that cover a subject properly.
Out of 100. The higher the score, the harder the keyword is to rank for. A separate competition index shows how contested it is among advertisers.
Yes. For each keyword you see whether an AI Overview appears, alongside the organic results, Shopping and other SERP features, and the top ranking domains with their content types.
Yes. When your SEORCE project is connected to Google Search Console, your queries, clicks, impressions and average positions appear in Keyword Explorer beside the market data.
No. Keyword Explorer shows a snapshot to help you choose what to target. Rank Tracker tracks positions over time, and AI Beacon tracks your visibility in AI answers.
You can send it straight to Content Studio to create an article, add it to your content plan, or start tracking it in AI Beacon. You can also export your results.
No tool can. Keyword Explorer shows you which keywords are worth targeting and why. Rank Tracker and AI Beacon then show what happened once your page is live.
Your next topic, mapped in minutes.
Add your site, enter one keyword and see the whole topic laid out, with the keywords you can realistically win.
Join 3,000+ users already on SEORCE.