SEORCE FOR LAW FIRMS
Clients ask AI which law firm to call. Be on that list.
Before someone calls a solicitor, they ask ChatGPT what their rights are and who handles cases like theirs. SEORCE shows which firms are named for each practice area and city, which sources the AI trusts, and helps you publish the guides built to answer those questions.
Every firm knows these problems.
Strong in one area, invisible in the rest
- Family law gets the mentions. Employment never does.
The city office nobody finds
- AI recommends your London team, never Manchester.
Legal directories own the answer
- The AI quotes a listing site, not your partners.
What clients ask AI before calling a firm.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “Can my employer change my contract?”
- “What are my rights if I'm made redundant?”
- “Best employment lawyer in [city]”
- “Top family law firms near me”
- “How much does a divorce lawyer cost?”
- “Is a no-win no-fee lawyer worth it?”
- “[Firm] reviews”
- “How do I check a solicitor is regulated?”
A week for a law firm's marketing team.
Practice area by practice area, office by office.
Built for practice areas, offices and expertise.
Track every area and every office.
Add the prompts clients ask for each practice area and city. See where the firm is named and who is named instead.
- Area by areaEmployment, family, property, commercial.
- Office by officeThe same prompt in every city.
- Rival firms namedSee who wins each area.
Answer what clients ask first.
Keyword Explorer finds the questions people ask in each practice area, with intent from our own model.
- Questions per topic“Can my employer change my contract?”
- Topical mapsEvery area, grouped and numbered.
- IntentSeparate research from people ready to instruct.
Publish guides in the firm's voice.
Content Studio drafts legal guides from your own material and tone. Partners review every draft before it's published.
- The firm's voiceLearned from your existing guides.
- Built for reviewDrafts, not auto-published pages.
- Ready to publishExported for your website team.
See where the firm is recommended.
Track one prompt for each practice area in each city. The gaps show where the firm needs content, sources or both.
| Practice area | ChatGPT | Google AI Overview | Perplexity |
|---|---|---|---|
| Employment law | ✓ | ✓ | – |
| Family law | ✓ | – | – |
| Property disputes | – | – | ✓ |
| Commercial contracts | ✓ | ✓ | ✓ |
Priced per project. Never per seat.
Run the whole firm as one project, or split brands and offices. Add partners and marketing without paying for logins.
Related solutions.
See what your own pages tell AI.
A wrong answer about a practice area often starts on your own site. The Organization schema generator states who you are in a form machines read, and the browser extension audits any page you open.
How does SEORCE help law firms?
SEORCE helps law firms see whether AI engines recommend them for each practice area and office, across 7 AI engines plus Google AI Overview, AI Mode and Search. It shows which directories and guides shape the answers, finds the questions clients ask, drafts legal guides in the firm's voice for partner review and tracks enquiries in free, cookieless Web Analytics.
At a glance
- Built for
- Law firms and legal services
- Typical journey
- Legal question → general answer → firm shortlist → enquiry
- Questions to track
- Rights, Provider, Cost, Trust
- Signals to watch
- Practice-area mentions per city, directory sources, enquiries
- Main conversion
- Contact form and call enquiries
- SEORCE modules
- AI Beacon, Keyword Explorer, Content Studio, Web Analytics
What good looks like
- Each practice area is tracked in each office city
- Guides are accurate, current and reviewed by a lawyer
- Directory profiles are complete and consistent
- Client questions are answered clearly on the firm's site
- Enquiries are tracked by practice area and source
- Weak practice areas are spotted early
Key facts
- Practice area and city prompts tracked across AI engines
- Exact sources behind each answer, cited or consulted
- Keyword Explorer finds client questions with intent from SEORCE's own model
- Content Studio drafts for partner review
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from law firms.
Directories collect rankings, reviews and practice details in one place, which makes them convenient sources for AI engines. Keeping directory profiles accurate is part of AI visibility for firms.
Yes. Guides explain how the law generally works and when to seek advice. They should be reviewed by a qualified lawyer and kept current.
Yes. Add prompts for every practice area and city, and see where the firm is named.
AI engines often lean on listing and directory sites. SEORCE shows exactly which ones, so you can see what you're up against.
It drafts guides in the firm's voice from your own material. A qualified lawyer should review every draft before publishing.
Yes. Contact form and call clicks can be tracked as goals in Web Analytics.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
Be the firm AI tells clients to call.
Book a demo and see your practice areas in AI answers.
Not ready for an account? Use the free browser extension or any of the free tools.